Make content marketing effective

YOU SHOULD MAKE YOUR CONTENT CATCHY..!!

CONFUSED ???????

I WILL TELL YOU HOW..!

      

    Creativity

                    To enable better creative productivity, here are a few ideas

·  Get out of the office: Certain atmospheres — for example, a coffee house, a botanical garden, or even a park bench — can be particularly helpful for clearing your mental cobwebs and stirring creative energy.

·  Keep a notebook within reach at all times: Breakthrough ideas come at any time of day or night, and if you don’t write them down immediately, chances are good you’ll forget them by the time you need them.

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          Don’t rely on the wrong teams

A creative team should have nothing to do with rank, department, or job responsibility. Creativity is all about chemistry, and it’s just as likely for a shipping clerk and an engineer to crank out creative ideas as two marketing professionals — provided they are the right two people.  

Enable customers and prospects to take part in the creative process

Sometimes creative pressure can be eliminated simply by asking customers and prospects what kind of content they want and how they want it delivered. Some ways to weave them into the process include:

• Initiating a customer roundtable discussion session that meets periodically to critique past content and brainstorm new topics.
• Conducting one-on-one phone interviews with loyal customers to get their ideas
• Insert links to surveys on various content pieces to elicit immediate feedback on the value they provide and how creatively they provide it.
• Email surveys to the house list that ask for content suggestions and/or evaluations and opinions of previous content.
• Ask your customers to share their preferred content formats — video, text, etc.
• Mine customer inquiries and FAQs for additional topic ideas that directly speak to their informational needs and interests.

Wrap-up: What is creativity?

Advertising legend David Ogilvy famously once said, “If it doesn’t sell, it isn’t creative.” Truer words have never been spoken. In the business world, creativity must always serve a business purpose — be it lead generation, brand awareness, establishing credibility, or a combination of several key goals.